One step ahead, always, with Vi Design

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~ One step ahead, always, with Vi Design ~

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.-Pantone

This is an excerpt from Pantone’s article, announcing UltraViolet as 2018’s color of the year! And I’m so excited that I wanted to dedicate today’s blog to it—why? Because not only is it the color of our logo, but, the word Violet itself is 99% of my principal’s first name! Coincidence?          I     don’t         think         so!

After reading Pantone’s article about their new UltraViolet, I was taken aback over how meaningful this color is, “Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”

Before working at Vi Design I never really contemplated the meaning behind colors. I only knew I would lean towards some colors more than others without understanding why. I also used to think that there were clear rules regarding what colors should go together and which ones shouldn’t.

But from observing our team, I have learned that in the right setting and the right circumstances, some of the craziest combinations actually end up adding that perfect touch to the space you are working with. Not only do certain colors make rooms look bigger, but they can also create a happier, and more relaxing environment!

In this case, for example, Violet represents a “mystical or spiritual quality.” And it is a unique shade because it’s the outcome of two opposing colors— blue and red— which together compose this ultra ethereal color.

That’s my thought of the day guys, thanks for reading! And keep an eye out, because we might be surprising you guys with a lotmore Violet this New Year!

Jeremy Richardson